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Market Match is a farmers' market incentive program that offers bonus dollars to CalFresh (Nationally known as SNAP, previously known as the food stamps program) participants who use their benefits at the farmers' market, as well as WIC and Senior Farmers' Market Nutrition Program participants and SSI Recipients.


CalFresh Recipients

Customers who receive CalFresh benefits can visit our farmers' market Info Booths booth where they can exchange their benefits for tokens using their EBT cards, and can receive bonus Market Match tokens matching EBT spending, dollar for dollar, up to $10 per market per day. Market Match tokens can be used for fresh fruits and vegetables.

Market Match for EBT is offered at all North Coast Growers' Association Farmers' Markets in Eureka, Arcata, McKinleyville and Willow Creek as well as the farmers markets in Garberville and Fortuna.


SSI Recipients

New for 2016, our Market Match program has been expanded to serve SSI recipients! We are excited to be offering SSI Market Match Vouchers at our market info booths in Eureka, Arcata and McKinleyville locations since April 2016 (see our locations and times page for the full schedule). Vouchers picked up at these locations may also be spent at the Willow Creek, Garberville, and Fortuna markets. This program is made possibly by a Community Grant from St. Joseph Health Humboldt. As of 9/16/17, our 2017 SSI voucher program has ended for the season. We look forward to re-opening the program once again in April of 2018.

For more information about the SSI program, click here or on the image below for a printable PDF of our flier.



These program is made possible through a partnership with Food for People, St. Joseph Health Care for the Poor Grant and the California Market Match Consortium.

The California Market Match Consortium (CMMC) is funded through a grant from the California Department of Food and Agriculture and the National Institute of Food and Farming through the Food Insecurity Nutrition Incentive program. The CMMC is managed by the Berkeley Ecology Center and Roots of Change. Funding assistance for the program also comes from the Humboldt County Health and Human Services Social Services Department though a CalFresh Outreach and Promotion grant.


For more information about our Market Match partners, please click on the links below:





More information about the history of this program and a list of our statewide partners can be found at







Looking for other farmers' markets that participate?

The NEW Farmers’ Market Finder page provides information on CalFresh, WIC and Market Match participating farmers’ markets statewide!



Market Match is offered at farmers’ markets, and other direct marketing outlets, statewide through a robust network of partner organizations, called the California Market Match Consortium or CMMC. In 2015, this group includes 30 farmers’ market operators and community-based organizations, in 30 counties, across the state. 2015 is the California Market Match Consortium’s 6th year.


The Ecology Center coordinates this unique, collaborative program. If you are interested in becoming a partner and offering Market Match at your market, click here.


Other organizations currently running Market Match programs include: 

Agriculture and Land-Based Training Association (ALBA),
Agricultural Institute of Marin (AIM),
Agricultural Community Events’ Santa Rosa Farmers’ Market,
Alchemist Community Development Corporation (CDC),
California Parenting Institute, running the Southwest Santa Rosa Market,
Coastside Farmers’ Markets,
Contra Costa Certified Farmers’ Markets (CCCFM),
Crescent City Farmers’ Market,
Ecology Center Farmers’ Markets,
Fresh Approach,
Fresno County Economic Opportunities Commission (EOC),
Hunger Action Los Angeles (HALA),
Mendocino County Farmers’ Market Association (MC Farm) including the Laytonville and Ukiah Certified Farmers’ Markets,
Mission Community Market,
North Coast Growers Association’s (NCGA),
Pacific Coast Farmers’ Market Association (PCFMA),
Phat Beets Produce,
Point Reyes Farmers’ Market,
Quincy Farmers’ Market,
Sebastopol Farmers’ Market,
Sustainable Economic Enterprises of Los Angeles (SEE-LA),
Valley Farmers’ Market Association, and
Visalia Farmers Market Association.



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