The Market Match program is a farmers' market incentive program that offers bonus dollars to CalFresh (also known as the food stamps program, or SNAP) participants who use their benefits at the farmers' market, as well as WIC and Senior Farmers' Market Nutrition Program participants. Customers can visit the market managers' booth where they can exchange their benefits for tokens using their EBT cards, and receive additional bonus tokens. These incentive dollars can be used to purchase any specialty crops, which includes fruits, vegetables, nuts, herbs, eggs, and food plant starts. WIC and Senior FMNP recipients will receive bonus incentive vouchers with their FMNP vouchers at the time of distribution this year. These vouchers can be spent any time at any of our farmers' markets on any Specialty Crops including fruits, vegetables, herbs, nuts, and seeds and plants that produce food. This program was made possible through a partnership with Food for People and the California Market Match Consortium. The CMMC is funded through a Specialty Crop Block Grant from the California Department of Food and Agriculture for the promotion of California grown fresh fruits, vegetables and other specialty crops. The CMMC is managed by the Berkeley Ecology Center and Roots of Change. Funding also come from the Humboldt County Health and Human Services Social Services Department though a CalFresh Outreach and Promotion grant.
For more information about our partners, please click on the links below:
Organic Matters Ranch, Bayside CA